LOTD By Ferne Launch Party

Last week I attended a party to celebrate a highly anticipated clothing launch. After weeks of waiting, the LOTD by Ferne McCann collection was made available to the public last week, just in time for Summer! 

Ferne exploded onto our screens in TOWIE a couple of series ago, and has fast become a style icon for girls wanting fashion inspiration. It’s no wonder she was chosen as the brand ambassador for LOTD.

The intimate party was held at the beautiful Library members club in Covent Garden. Unsurprisingly, the venue is surrounded by bookshelves packed full of random books and the walls are filled with interesting art work. 

My friend Jenie and I grabbed a cocktail and a cupcake and eagerly waited for the models to reveal the collection. As the models began walking down the stairs dressed head to toe in LOTD by Ferne, everyone began snapping away in excitement!

Ferne’s premium collection for LOTD reflects her sense of style and confidence when it comes to fashion. I love that Ferne isn’t afraid to take risks and she styles her clothing to make it completely her own. 

I feel this collection will allow girls to do the same. With lots of mix and match pieces, girls can style the pieces to make it their own too. 

Can you guess what my favourite piece is? Yep, the black split jumpsuit, obviously! I live in black and adore the fit of this jumpsuit, so I think this particular piece belongs in my wardrobe! It looks so flattering on, paired with the black lace up points that are very aquazzura but for a tiny fraction of the price. Perfect! 

Ferne was recently spotted on Instagram rocking this jumpsuit on her holiday to Marbella. She let the jumpsuit do the talking and styled it with a simple gold clutch and stacking necklaces. 

After the collection was revealed to us all, Jenie and I grabbed another cocktail and made ourselves comfy! The library is so funky (and so are Jenie’s glitter shoes, aren’t they amazing?!). 

I managed to catch up with Ferne quickly
in between her hosting duties to chat about the collection, our home town Essex and our mutual love
of blogging. Check out her food & fashion inspired blog by clicking

The LOTD website is now live, so you can shop everything including Ferne’s premium range by visiting the website here

Congratulations Ferne on such a fabulous collection!!